Becoming My Brand

The 12 days of Christmas starts for The Optimistic BA begins right now! I wanted to share my 12 days of Christmas a bit early, so it ends before people leave to spend Christmas with loved ones. 2021 has been the year of my brand. Introduced in August 2020, my brand was well-received, but I felt people recognized me as my brand this year. I have had people ask me if I am that optimistic. I think I am that way 97% of the time because no one is perfect, so I can’t be 100%.

Many people tell me I am the most positive person they have ever met. I was often in the networking room of a virtual conference, and after chatting with someone for a few minutes, they would say, I know you; you are The Optimistic BA. A group of young BAs surrounded me at another conference; they were like sponges with my answers when they asked me questions. I have also had speakers call me out when they see I attend their session. Other speakers have called me out to comment in a chat with my opinion.

Some people have stopped calling me Judy, which is more than ok with me. I will talk about 2022 in a later blog, but I do enjoy dealing with the newer and younger BAs. Until we meet again on Monday, please keep your glass at least half full!